Simplifying all the jargons in the growth, product, & the like domains
Growth Metrics are plenty and it can get a bit confusing. So we’ve created a list of the top 23 growth metrics under acquisition, engagement, retention, revenue & customer satisfaction. Enjoy!
This quick guide explains the concept of Jobs To Be Done along with frameworks and examples for both B2B, B2C products.
Daily Active Users (DAU) is the count of users who perform a certain action on your app every single day. But how do you define that action and how do you measure DAU? We’ve explained all that in this detailed guide to DAU
This guide explains the concept of Feature Usage Metrics and the different ways to measure them. We’ve also added four key reasons to measure Feature Usage Metrics in your product
This guide explains Customer Effort Score (CES) and the different ways to measure it. It also includes a deep dive into the differences between CES, NPS & CSAT metrics.
This guide explains CSAT, the best way to measure Customer Satisfaction Score & 3 smaller leading metrics that will help you improve your CSAT.
This guide explains the fundamentals of conversion rate and how it plays a role across different stages of your product & marketing funnel.
This guide quickly explains Weekly Active Users (WAU) along with a 4-step formula to measure it for your product.
This guide explains Net Promoter Score and how to calculate it for your product. It also explains why NPS can be a good guiding metric across the entire organization.
