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GrowthX  Bootcamp 

Accelerate your product & growth career in an 8-week Bootcamp.

🎟  Last few seats remaining

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Join the GrowthX Alumni

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What's inside?

5 weeks of live insightful sessions covering user acquisition, on-boarding, engagement, monetisation & growth processes followed by a 3 week intense capstone project.  This is the catalyst your product & growth career needed.

Is this bootcamp for me?

The series is highly recommended for professionals who work with tech products built for scale, and are inquisitive, and constantly seek knowledge.

 

Your batch will comprise of marketers (30%), product managers (30%), founders (20%) & aspiring product growth professionals (20%)

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This is not for you if you're looking to learn Facebook ads, Google ads or the likes. You can find 100s of those online, for free. This course is to understand & practice the end-to-end lifecycle of Product Growth.

I think GrowthX bootcamp was phenomenal. Be it clarity of thought, quality of content, method of delivery, moderation, quality of answers, I haven't been a part of a better and more action-packed class so far, and I am pretty sure it will be hard to beat this. Loved it.

Rishi Gaurav Bhatnagar 

Forbes 30 under 30

GrowthX Class of 2020

What is the structure of the Bootcamp?

01

Live sessions

On Sundays that don't interfere with your workweek

02

Case study teardowns

Of the top 1% product companies in the world

03

Self-paced concept videos

To help you absorb the most important concepts post class.

04

Capstone project

Apply the 5 weeks learning to a given case product. You will build a product growth strategy in 3 weeks. Typically in a balanced group of 5.

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Abhishek Patil

Abhishek currently is Growth@CRED.

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He has worked & hired for growth teams across organizations of different sizes and products ranging from his own startup, to ad-agency experience at Merkle-Sokrati, to leading user growth at Dunzo.

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In his last role at Dunzo, he led growth teams for user acquisition and retention with primary focus on growth modelling and working on every part of user growth spanning retention, acquisition and monetization. 

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His core is into user psych for consumer products and problem solving at scale. Drove the team at Dunzo which took the growth metric from ~100k monthly orders to ~2 million monthly orders in just 15 months.

Udayan Walvekar

Udayan currently handles Product & Growth at Razorpay.

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He was the founding member of the Growth team at Razorpay where he built a growth team in the business org which looked at the spine of Razorpay's growth i.e visitors > sign ups > KYC > MTU > churn across all products of Razorpay. Currently, he's focussed on building another growth team, this time in the product org. 

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Previously, he was consulting startups in San Francisco for PPC, Product Marketing, CRO and Growth strategies, successfully creating compounding marketing strategies in B2C and B2B environments.

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He's worked across various industries like SaaS, AdTech, Foodtech & FinTech, having driven growth for startups right from Seed stage to Series D.

Meet your instructors

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Bootcamp timeline & curriculum

Week 0

Kick-off Call

14th Feb

Peer group introduction over a 60 min programme kick-off call. This call is to ensure you're setting up yourself for success.

1 hour

Week 1

Acquisition Deepdive

21st Feb

4 hours

How to decide is your product ready for acquiring customers?


Who is your ideal customer? What do they do in life?


How to acquire the first 1000 customers?


Decision framework & deep dive into four major acquisition channels viz organic, ads, referral, product integrations.


How to scale your acquisition channels?


How to run experiments on the acquisition funnels?

Case Studies featuring

Week 2

Onboarding Deepdive

28th Feb

4 hours

Why is onboarding core to Growth?

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What is an AHA moment? How to find out one for your product?

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Model to define an active user.

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How to build different goals? Product, User & Business goals?

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How to apply the 'Jobs To Be Done' framework to onboarding?

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Design deep dive into onboarding for your web & app products.

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Defining metrics for onboarding success. 

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How to evolve onboarding with the stage of the product (early->mature)?

Case Studies featuring

Week 3

Engagement & Retention

7th Mar

4 hours

Learn about the different types of engagement frameworks

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Not all engagement is created equal. Learn how to segment users for engagement.

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Learn how to build a growth engagement engine.

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How to measure retention? Learn to how to stay away from vanity metrics.

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What is healthy retention and what are its core components?

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Understanding churn and the different types of churn​.

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How to reduce churn? What to track and how to run experiments?

Case Studies featuring

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Week 4

Monetization

14th Mar

4 hours

How to decide if you are ready to monetize your users?

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How to decide the framework to monetization?

 

How to tie in monetization with retention?

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How to approach monetization for casual, core & power users?

 

How to think about the perceived value? How to build one?

 

How to design your pricing strategy?

Case Studies featuring

Week 5

Growth Teams

21st Mar

4 hours

How to build a growth process in your team?

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How to define experimentation framework for your product & growth team?

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How to setup & evolve growth teams?

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How to select the right folks for your Growth team?

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How to build and nurture a growth culture in your team.

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This will feature past experiences from highly successful teams across the tech ecosystem.

Week 6,7 & 8

Capstone Project

28th Mar to 11th April 

15 hours

Why are we doing this?
GrowthX is not about theory, but something that you can apply everyday.

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What will we do?
Your team will do product, user research for the the given tech product.
Build acquisition -> monetization for the product.​

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How will we do it?
You'll be put into a group of five with complementing skills.

​​​A typical group will have folks from product, marketing, design & analytics.

​You'll get a step by step framework to build the growth plan in 3 weeks.

​Present the strategic plan in the 3 weeks & get critical feedback.

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Structured learning with a chance to apply these concepts in a real-world case-study project makes GrowthX worth every penny. The mentoring and mental support offered were incredible. I was summarizing & clarifying my learnings, taking in new ones, being in the heart of things, and meeting some kindred spirits. I was saddened that we finished the bootcamp; I couldn’t get enough of it!

Abhishek Upadhyay 

Growth lead @ No-BS Growth

GrowthX Class of 2020

Don't do this bootcamp

This bootcamp requires your time, effort, and energy to improve your career or business. Top 25% students spends 20 hrs in live learning & 15hours on capstone project in the 8 week span. Majorly on weekends.

If you're willing to only invest money

If you want to learn Google ads 

You can find 100s of those online, for free. This bootcamp is to prep you to design the end-to-end lifecycle of product growth.

If you're looking for "Growth Hacks" 

This bootcamp is about learning the ultimate frameworks on product & growth that drive compounding results, not hacks.

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Frequently Asked Questions

What kind of payment methods are accepted?

We accept a plethora of online payment methods. There are over a 100 payment options like debit cards, credit cards, UPI, netbanking, EMI and more. However we do not accept any kind of offline payments like cash or cheque.

Do you offer payments made in installments?

We offer several EMI based payments, all of which you can select as per your need during the checkout. You can choose EMI during checkout and select the duration of your EMI payments. Please note that EMI payments levy standard interest rates which are charged by your bank and can amount to more than the bootcamp fees.

What is included in the bootcamp?

The bootcamp covers access to all the live classes for the 5 weeks, mentor support for 3 week capstone project.
Plus, access to recorded concept videos & GrowthX forum + events for a 6 months period.

Apart from a laptop what else will I need?

A good stable internet connection. Online learning is democratic, isn't it?

Will I find this content online for free?

There is a ton of material available the internet. This bootcamp is not a Gyan class. We will cover actionable insights from real problems in the companies that we have worked on. No bullshit, only data driven, well tested experiments.

How much time will I need to spare for the bootcamp?

Top 25% of the class typically spend 20 hrs on live learning, 15 hours on the capstone & 5 hours on revising what was taught in the class using concept videos. So, that's 40 hours in 8 weeks. (~5hours every weekend)

In what time zone will the live online events be held?

These events will be held live on consecutive Sundays as per the schedule. The timing will be 09:00 AM to 13:00 PM (IST).

What happens next once I fill the registration fees?

You will receive a payment confirmation email from our payment partner (razorpay). Followed by an email & 1:1 call from our community manager to walk you through the logistics of the whole bootcamp.

How advanced is the bootcamp?

Jargons is the weapon of dumb. Product growth is not rocket science. Put user at the center and everything becomes logical sequence. This Bootcamp is designed to enable you to thrive in growth/product/marketing functions and achieve all the growth goals that you set for yourself.

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Through the course of this Bootcamp, we will deep dive into strategies, frameworks, and the best of tools, which will help you excel in your careers. These will also help you become the growth leader, who knows the most efficient ways to function and/or lead a team.

Will I be able to expense this to my company?

Yes, of course. However, in every company the policy differs regarding education budget. If your company has a Learning & Development budget and you'd like to explore a reimbursement, once you've applied we can provide insights that have helped past GrowthX users.

What's your refund policy?

We will refund 100% of the cost of the bootcamp, minus the payment gateway charges, if you initiate a request to cancel 7 days before the bootcamp start date. Post which, there will be no refunds.

Do you offer any discounts?

If 3 or more people join from the same company, we offer a flat β‚Ή4,000 off per person on the bootcamp fees.

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