Essays to widen your perspectives

Growth Product Manager - Responsibilities & how to become one!

There are two types of problems inside any product org - User & Business problems. A Growth Product Manager fundamentally focuses on solving business problems - acquire more users, retain acquired users or monetise them.

Understanding CAC and Attribution Model while using multiple channels

What are Growth Metrics? (23+ Metrics explained with formulas & examples 🚀)

Growth Metrics are plenty and it can get a bit confusing. So we’ve created a list of the top 23 growth metrics under acquisition, engagement, retention, revenue & customer satisfaction. Enjoy!

Zepto Business Model

Zepto is a quick commerce grocery startup that has grown to $100 Million ARR+ in a matter of less than 2 years. In this blog, we breakdown the business model & growth strategy that has allowed them to scale their business.

Growth Marketing Vs Performance Marketing: Explained by 15+ experts

15+ Growth Experts Explain The Difference Between Growth Marketing & Performance Marketing In This Detailed Guide. This Also Features Metrics, JD Breakdowns & Much More To Deep Dive Into The Differences Between Both Roles!

Is Meesho Set To Become The Flipkart Of Tier 2+ Cities In India?

Here’s a deep dive into Meesho’s Business Model And Growth Strategy. This will help you understand how Meesho is set to become the Flipkart for Tier 2+ cities in India

The Inshorts ad revenue design to $100 million

Learn how ad monetization works with a case study on Inshorts, a news media start-up from India.

How to design for trust in internet companies?

Learn how to build trust with your users to increase product adoption, growth and defensibility in your business.