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Essays that help you become a top 1% growth leader

Jargon Dictionary
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What are Growth Metrics? (23+ Metrics explained with formulas & examples 🚀)

Growth Metrics are plenty and it can get a bit confusing. So we’ve created a list of the top 23 growth metrics under acquisition, engagement, retention, revenue & customer satisfaction. Enjoy!

Zepto Business Model

Zepto is a quick commerce grocery startup that has grown to $100 Million ARR+ in a matter of less than 2 years. In this blog, we breakdown the business model & growth strategy that has allowed them to scale their business.

Growth Marketing
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Growth Marketing Vs Performance Marketing: Explained by 15+ experts

15+ Growth Experts Explain The Difference Between Growth Marketing & Performance Marketing In This Detailed Guide. This Also Features Metrics, JD Breakdowns & Much More To Deep Dive Into The Differences Between Both Roles!

Product & Growth
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Is Meesho Set To Become The Flipkart Of Tier 2+ Cities In India?

Here’s a deep dive into Meesho’s Business Model And Growth Strategy. This will help you understand how Meesho is set to become the Flipkart for Tier 2+ cities in India

Product & Growth
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The Inshorts ad revenue design to $100 million

Learn how ad monetization works with a case study on Inshorts, a news media start-up from India.

Product & Growth
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How to design for trust in internet companies?

Learn how to build trust with your users to increase product adoption, growth and defensibility in your business.

Jargon Dictionary

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Jargon Dictionary
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What is Jobs To Be Done? (With Frameworks & Examples 🤘🏼)

This quick guide explains the concept of Jobs To Be Done along with frameworks and examples for both B2B, B2C products.

Jargon Dictionary
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What is DAU? + DAU stats from the top social products around the world 🌎

Daily Active Users (DAU) is the count of users who perform a certain action on your app every single day. But how do you define that action and how do you measure DAU? We’ve explained all that in this detailed guide to DAU

Jargon Dictionary
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Feature Usage metrics + 4 reasons why it’s important 🚀

This guide explains the concept of Feature Usage Metrics and the different ways to measure them. We’ve also added four key reasons to measure Feature Usage Metrics in your product

Jargon Dictionary
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What is Jobs To Be Done? (With Frameworks & Examples 🤘🏼)

This quick guide explains the concept of Jobs To Be Done along with frameworks and examples for both B2B, B2C products.

Jargon Dictionary
•

What is DAU? + DAU stats from the top social products around the world 🌎

Daily Active Users (DAU) is the count of users who perform a certain action on your app every single day. But how do you define that action and how do you measure DAU? We’ve explained all that in this detailed guide to DAU

Jargon Dictionary
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Feature Usage metrics + 4 reasons why it’s important 🚀

This guide explains the concept of Feature Usage Metrics and the different ways to measure them. We’ve also added four key reasons to measure Feature Usage Metrics in your product

Jargon Dictionary
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What Is Customer Effort Score (CES)?

This guide explains Customer Effort Score (CES) and the different ways to measure it. It also includes a deep dive into the differences between CES, NPS & CSAT metrics.

Jargon Dictionary
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What is Customer Satisfaction Score (CSAT)?

This guide explains CSAT, the best way to measure Customer Satisfaction Score & 3 smaller leading metrics that will help you improve your CSAT.

Jargon Dictionary
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What is a Conversion Rate & how do you measure it?

This guide explains the fundamentals of conversion rate and how it plays a role across different stages of your product & marketing funnel.

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