EVENT LED GROWTH

Built on the Marvel movie framework
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EVENT LED GROWTH

Built on the Marvel movie framework
Become a Member

Event Led Growth

Use events to solve for revenue growth across the buyer journey

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Framework to solve event led growth at every product stage

EARLY

<$10M ARR

MID-MARKET

$10-$50M ARR

MATURE-SCALING

>$50M ARR

Nishchal Dua

PROGRAM DIRECTOR AT GROWTHX
Designed & executed 100+ global events at Airmeet as Director of Marketing. Built a revenue pipeline of $2.5 million using just events as a core lever.
VP Marketing

Crafts You Will Build

Absorb the framework

Learn the framework behind the structure that make Marvel movies great & implement it for your events.

Design a single event

Create your event structure, topic selection, audience & speaker selection, social distribution & more.

Establish events as a channel

Create an annual event calendar to solve funnels across sales, account expansion & brand compounding.
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GX MEMBER SINCE 2021

"The best learning was the actionable template Nishchal shared. Just walk the steps on it and you have all the ingredients for your next event."

Doing events is challenging as it is, doing great events is even more complicated. How do you create an event with ideal outcomes for your team, the stage of your company, your guests, and the participants? Nishchal is an Event demi-god who walked us through examples of how saas brands execute events. The best learning was the actionable template Nishchal shared. Just walk the steps on it and you have all the ingredients for your next event.
Adhar Masand
Director, Growth
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Curriculum

session 1 | Aug 12th

Framework Deep Dive

Understand if your product is ready for ELG. Apply original mental models built exclusively for events.
session 2 | Aug 13th

Case Study Deep Dive

Learn nuances of tweaking the framework across early, mid-market & mature stage products.
Session 3 | August 20th 

Program Director's Circle

Speak to your Program Director, brainstorm your problems & get feedback on your submission.

What will you build?

An end to end event led growth strategy for your product - that you can execute the next monday morning

This CRAFT is part of the GrowthX experience

Access to this craft & much more comes as part of the GrowthX membership

GrowthX membership includes
8 Week live immersion program
15+ Specialized CRAFTS
Access to 2200+ leaders
Founder focused sprints
Operator focused sprints
Curated lunches with members
Weekly unlimited masterclasses
Become a Member
GrowthX membership includes
8 Week live immersion program
15+ Specialized CRAFTS
Access to 2200+ leaders
Founder focused sprints
Operator focused sprints
Curated lunches with members
Weekly unlimited masterclasses
Become a Member

GX MEMBER SINCE 2022

I could see how the Marvel Movie framework works really well with events as a channel.

I have done events all my professional career. I expected validation on what I have been doing. But, mind you - I was blown by the depth this Craft goes in. Every session is helping me understand what I need to start/ stop/ double down on my event led growth charter. Also, the craft (proof of work) I built led me to land a role at inFeedo, talk about ROI.
Pawan Rochwani
Entrepreneur in Residence
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Frequently asked questions

What is CRAFT at GrowthX?

CRAFTs are specialised programs that help you go from point A to point B in your career. If you want to achieve exponential outcomes, it's non-negotiable to build depth, proof of work and connect with the right people. That's exactly what CRAFT allows you to do. Taught by the best in the industry, they're in depth modules, that help you build actionable craft that achieve real outcomes.

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What is pricing for CRAFT?

CRAFT is offered as a part of the whole GrowthX membership. Apply for a membership here

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Who is eligible for CRAFT?

Exclusively available for GrowthX members who have completed the 8 week immersion.

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Can I apply if I am not a member?

The event led growth learning sprint is part of the GrowthX membership. To get access, you will need to apply for a membership.

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Do I need to pay to attend event led growth?

If you’re not a GrowthX member, you will have to sign up to the membership.

How do I become a member?

You can apply for a membership here

Will I have access to the program director?

Nishchal Dua will be doing a live session to answer all questions and to break down & give feedback on two member built case studies.

Will have access to recordings?

There will be no access to recordings post the sessions.

Are these sessions live?

The sessions are hybrid. Some sessions will be live, while others will be async. All sessions will be accessible for only a limited time period.