The Coda PRD template is designed to provide a structured approach for product managers and their teams to define, plan, and execute on their product development projects. It begins by outlining the idea behind the product, followed by alignment with the company's vision, mission, and objectives. The document then delves into the specific problem the product aims to solve, the job-to-be-done (JTBD) it addresses, and how success will be measured.

The template also includes a section on non-goals to help focus the team's efforts and ensure they stay aligned with the product's purpose. Time and budget are also considered, along with the necessary resources and team members required to complete the project.

To help drive innovation and collaboration, a section is dedicated to the braintrust or group of individuals who will help bring the product to life. The document also includes wireframes and other visual aids to help the team conceptualize the product and identify potential challenges.

Finally, the release criteria section outlines the specific requirements and conditions that must be met before the product can be launched. By following this template, product managers and their teams can ensure that their product development projects are well-planned, aligned with company goals, and focused on delivering measurable impact.

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