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Zoomcar is the new Nano.
Why? you ask.
Perceived value for Nano - Cheapest* car
Perceived value for Zoomcar - rented car
For most Indians,
Buying a car is a status symbol > convenience.
“Cheapest” car, Nano lost all its status symbol value.
Zoomcar with decals did the same.
But haven’t folks at Zoomcar thought of this?
They sure did.
The marketing team won over the customer experience team.
Marketing real estate to get new customers overpowered the status symbol value of the car for an existing Zoomcar customer.
Question for you.
What other products have you seen which sacrificed experience over marketing opportunity?