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Growth Shorts

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28

Why you don't say "Marry me" to the lady at the bar?

You are in a bar 🍺

You notice the lady at the bar counter.

You approach her and ask "Will you marry me?"


That's how your new user feels when ⬇️

  1. They download/visit your app /website.

  2. You throw a pricing page at their face.


Fix for the "lady in the bar" problem.

  1. Send a nice drink.

  2. Try to get a second date.

  3. Multiple dates improves the chance of getting married.


Fix for the "pricing page" problem.

  1. Understand the user problem.

  2. Establish you have the solution.

  3. Create the perceived value of the solution.

  4. Show (Perceived Value) >> Pricing

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