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Why do people buy Truecaller Gold?

It costs whooping Rs. 5,000.

What does it do?

  1. Gives shiny gold caller id.

  2. Removes ads.

Truecaller has a core use case.

Find out who is calling, period.

So why pay for a shiny gold caller id?

Think, why people spend $$ on weddings?

The standing out effect.

Truecaller Gold equals recognition.

Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.


  1. Allow users to showcase their affluence

  2. Price it at abnormally high.

Ask yourself

How can I build the standing out effect for my own product?

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