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19

Why do people buy Truecaller Gold?

It costs whooping Rs. 5,000.


What does it do?

  1. Gives shiny gold caller id.

  2. Removes ads.


Truecaller has a core use case.

Find out who is calling, period.


So why pay for a shiny gold caller id?

Think, why people spend $$ on weddings?


The standing out effect.


Truecaller Gold equals recognition.

Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.


Insight

  1. Allow users to showcase their affluence

  2. Price it at abnormally high.


Ask yourself

How can I build the standing out effect for my own product?