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Why do people buy Truecaller Gold?
It costs whooping Rs. 5,000.￼
What does it do?
Gives shiny gold caller id.
Truecaller has a core use case.
Find out who is calling, period.
So why pay for a shiny gold caller id?
Think, why people spend $$ on weddings?
The standing out effect.
Truecaller Gold equals recognition.
Think of an investment advisor that you call with a Truecaller Gold, will you take them seriously? A lot of people would.
Allow users to showcase their affluence
Price it at abnormally high.
How can I build the standing out effect for my own product?