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Why PhonePe, Google Pay & PayTm are in the UPI war?
Housing.com is back into the house rental listings.
Urban Company wants to scale salon as a category.
No one will ever make money on UPI transactions.
Housing will make hardly any money with agent subscriptions.
Same story with Urban Company.
It's the same reason why bakery shops sell milk.
Let's take the bakery example.
Bakeries hardly make money on any milk purchase.
Speak to the corner store and you can validate.
Milk purchase drives the most important thing. "Daily frequency".
Frequency allows bakeries to sell other stuff with a much higher margin than milk.
For Housing.com, there can be a dedicated post.
Housing exited the rental market and then realised they lost the most important thing - Frequency. God knows who made this decision. I wish them luck. Rest is history.
For Urban Company, salons drive the recurring monthly frequency for most users, they hardly make any money on a $4-$10 AOV product.
Frequency is your best friend.
Create products/features that allow you to increase frequency.