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What Tech products can learn from the corner salon? 💇🏻♂️
Short answer: Cross-sell
You walk into a salon & ask for a quick haircut.
Halfway through the haircut, the stylist points out black spots.
First pitch from her: You should do a "De-tan"
The haircut & "De-tan" gets over.
You get a complimentary hair massage.
Halfway through massage, you get a body massage pitch.
Your initial $5 salon visit is now $70-100.
1. Understand the user
Here for a quick haircut.
2. Identify the problem
Point out a problem (skin tan)
3. Provide a solution
4. Make them win
Give a complimentary head massage
5. Create perceived value for the upselling product
The free head massage was the trial to create a perceived value for full body massage.
Upselling is just not about selling, it's about
Whom are you selling to?
Why are you selling?
When are you selling?
How are you selling?