5 core takeaways from last 20 years of Marvel legacy

🤓 Understand who is your user today, tomorrow & the day after

Every Marvel movie hits 90’s kids, now parents & their kids.

⏱ Play the frequency game

Two blockbuster movies every year since 2012

📦 Un-bundle > Bundle > Un-bundle

Ironman > Avengers > Black widow

♾ Everything is a loop

Everything has a backstory.

🔍 Distribute macro & micro

Movies happen every year, marvel merchandise distributed at every Disney-land/ millennial e-commerce player all year round.

It won’t be a surprise if Marvel creates 100 odd movies from the characters that have been written today / will be written in next 25 years.