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Top 10 mistakes to avoid for first time founders 🤯
Assume growth is a hack.
Hire a growth hacker & not a team.
Not getting involved in daily growth team operations.
Scaling too soon without a product market fit.
Relying too much on paid marketing.
Not investing in a referral / partner programme.
Ignoring retention cohorts as they grow older.
Acquiring users who don't have the appetite to pay.
Reacting to short term investor goals.
Not setting up a growth team & experiment sprint.
Don't be that founder.
Learn the craft of bringing structure to product led growth.