Growth Shorts

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35

I fired my hair designer, canceled my HDFC Bank credit card & stopped using ZEE5 !

The designer screwed up hair style twice.

Credit card lost its utility in COVID era.

ZEE5 had no exciting enough shows.


The products have different

  1. Use cases.

  2. Duration of use.

  3. Average order value


How would HDFC Bank, ZEE5, & the hair designer get me back?

Conventional wisdom says, send offers with insane amount of communication. (calls, emails or push notifications).


What should they do instead?

Spend more time on why did I churn on each product and understand what I need than what they want to sell.


What can you learn? Solve for the cause of churn, the user will come back on their own.


Prioritise “why” over “what + how”.