top of page

Growth Shorts

Every week, we send you a 3 min no noise newsletter
that will push you to become the top 1% growth leader.


How can you create an IKEA effect in your product?

Ever heard of the IKEA effect?

Consumers place a disproportionately high value on products they partially created.

  • Wikipedia

Gibberish? Here's a simple explanation 👇

  1. IKEA ships dismantled furniture.

  2. Consumers construct furniture from shipped parts.

  3. They love stuff that they co-created.

For most of us, we love.

  1. Handwritten notes.

  2. Handmade gifts from our loved ones.

  3. Designing our homes.

Wait, can you apply the IKEA effect to tech products?


Focus on pricing and product feature flexibility. Give them fully customised options on which features they want, for how long and at what pricing tiers, for how many users.

The list can go on.

Think hard 🧠

What will create an IKEA effect on your tech product?

bottom of page