1. Transition into a growth leader role. Most product talent restricts themselves in building great products & GTM. Move beyond this confined space. Start looking at business side of product & understand nuances in product distribution (marketing channels), positioning, marketing process. Ask yourself how many of product leaders can lead growth orgs? Can you lead the growth conversation with your product + marketing org? This experience will get you there step by step.
2. Get the macro insight (what all is involved in growth?) & how to prioritise experiments / teams/ money for your own growth model. You will build your growth model in 8 weeks. Plus, cover the micro tactical part (acquisition → onboarding → retention → monetisation → building growth process). It’s a package to become a growth leader.
3. Hire incredibly smart growth leaders & operators. The experience is designed to make you work with top operators from product, marketing, strategy, analytics, design. Hire with proof of work from community. The GrowthX talent team also curates talent for you.
4. Soundboard with exceptional product growth leaders & founders. The community allows value flow through async (slack/forums) & sync experiences (curated networking, problem solving sessions, offline meet-ups) over the next 1 year.